Radio Voice Overs

Because radio ads lack a visual element, you need to use visual language that engages your audience while also remaining conversational. Here are four basic rules to live by:

1. Conciseness: Radio spots are brief. Make every word count.
2. Clarity: Use clear, simple language that paints a vivid picture.
3. Brand Alignment: Make sure the script aligns with your brand values.
4. Call to Action: End with a compelling CTA, guiding listeners on what to do next.

Stick within this framework, and you’re golden! 

There’s no visual element, so vocal timbre and tone play important roles and extra emotional engagement is required. In one ad, you might want a warm timbre with an authoritative tone, while for another, you might want a gentler, more soothing timbre and tone.

Choosing a voice actor depends first and foremost on the specifics of your radio ad. 

First and foremost: who do you want your audience to hear? As always, read actors’ bios, listen to their demo reels, and hold auditions. Knowing your brand and your target audience will help you decide what type of voice you want people to hear. After that, it’s all about style and personality, accent and language skills,  professionalism, and versatility.